Getting To The Point – Logos

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DIY Logo: Avoiding the Mistakes of the Past Logo Fails

Logos can make or break your business. When it comes to logo design, every business owner dreams of having an impacting and appealing logo to attract more customers, gaining higher sales and return on investment. While it is true that there are many famous brands with a unique logo, we’ll be dealing with the top logo fails in this article. Be careful when designing your logo because you would otherwise get the attention with the wrong reasons.

The 2012 Summer Olympics logo wherein $400,000 was spent by the London Olympic committee made the whole country of Iran upset because they thought that the logo spelled “ZION”, which is a reference to a Jewish holy state. If you make a logo, it is best to have it tested by an audience before it is published. We certainly are living in a world of bloodshed but it is not what we ideally strive for, so the Sherwin Williams color your world logo may seem a warning sign about the ills of battle and violence. This logo has been existing since 1905 and it is a sign of cutting-edge surrealism, remaining a classic symbol for generations, but a new company adopting this logo may appear to be offensive. It is better to look for something that’s cutting edge today, and probably become a classic tomorrow. The Pepsi “bloat” logo used a simple cartoon logo that went horribly wrong because it just reminded soda drinkers that sodas are really bad for the health. Of course, the Pepsi company did not intend to remind their customers that drinking soda is bad for the health, but they missed testing the impact of their “bloat” logo wherein it just looks like a large person wearing a shirt that is too small for his belly. It is best to have your logo tested and reviewed by different focus groups so you can assess its possible impact on consumers, most especially your target audience.

In 2010, Gap, a famous clothing company, changed their classic logo that was a huge mistake on their part. Unless you are a graphic designer or a person with a sense of style, it was a wrong move for Gap changing their classic Spire Regular typeface to Helvetica. Gap went back to their classic logo and did not look back. Although black metal effect logos are cool, you should not adopt this theme if your business is not in line with body piercing, tattoos, motorcycles, or electronics, be unique and your logo will stand out from others.

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