The majority of new business owners struggle with getting their company’s products and services out to the masses. The result that many entrepreneurs want is an increased customer base, but the best place to start may be with other local business owners. They can not only share their tips and tricks but can be an excellent source of referrals and help spread the word about a new business. A chamber of commerce may offer opportunities for events of this nature, but only during select times. A business owner can take manners into their hands and plan an upscale networking event that will deliver a great first impression to established professionals.
A good way to combat the expense of an event of this nature is to host it in the space the company offices out of. Not only is it free to use, but will allow individuals to form an impression of the company and see the work they do first hand. Be sure to organize the office in a way that allows people to feel comfortable, and have access to conversation areas to improve the effectiveness of the networking event.
Appetizers and Cocktails
The easiest way to ensure people attend an event is to offer free cocktails and appetizers. Hire a catering company to provide the vittles, and try to recruit friends and family members to act as service staff. This will give the event a high-end appeal and make it the talk of the industry for days to come.
Name tags make it easy for individuals to mingle and introduce one another, but instead of using traditional sticker labels, consider ordering customized lanyards that can hold a plastic name card. This will give each attendee something to take home that displays the company’s logo, and make them more likely to remember the business and the services they provide in the future.
With a little organization, a small networking event can be successful. For more great tips and to see how lanyards can be used to help market a business, be sure to click here to visit Lanyards USA. They offer a wide selection of customizable products and can help any improve their branding and marketing strategies for an affordable price.