4 Features That Make A Good Press Release
There are many people who feel that press releases don’t create much impact and weight as they had before. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. To help you create an effective and impressive press release, here are a few things that you have to be certain of to make sure that your release can deliver the results desired.
Number 1. Newsworthy – if you’ll look around, you are going to find lots of people writing news that are unworthy releases. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. This can be anything from introduction of new product, abnormal profits and so forth. As a general rule, you must not make a release that is not adding anything new to people.
Number 2. Informational – to be able to popularize brands, people are making use of press releases. You will not go anywhere if you are going to follow this process. Instead, you should make your press release to be informative. If you’ve introduced a new product, then you must tell your readers more about it and not just about your company. You should talk about statistics and facts as well about the product for journalists to find it interesting, pick it up and then either distribute or publish it.
Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Experts actually recommend writers to send releases during productive hours of day. Thus, it is more likely to catch attention before 10 am. On the other hand, you should be cautious of the day that you are going to send it out. Preferably, you have to send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends due to the reason that there are only few or no people reading during this time.
Number 4. Easy to read – no one is going to read your press release if it’s written in hard to read language. Not only that, no one is going to read or share it if it is not formatted beautifully. For people to have easy time of navigating through it, the release should be written in easy language and must be formatted professionally.
So long as press releases meet these 4 features, it can be impactful and effective.