The more reviews potential buyers see of your merchandise, the higher the chances of buying the product. When other people take action, we subconsciously and automatically determine whether it’s secure and even if it serves our best interest. The same activates the social proof shortcut for your clients “Of course a lot of others buy it, so I’ll buy it.”
The crazy fact is a 400-rated product with 4.3-stars certainly sells more than a 4.8-rated product with 14 reviews.
Things got a bit complicated with Amazon’s ban on incentivized reviews. However, learning how to get reviews on Amazon isn’t a very difficult task, other than it takes a little planning and execution.
To get started, you must submit a good quality item to get reviews on Amazon. Ask yourself, “Would people recommend this product to their family and friends?” If no, then hoping potential buyers will leave five-star reviews basically means lying to them.
We take a look at things you can do to get reviews legally on Amazon.
- Give Sales a Small Boost
Reviews affect sales, and more sales will bring you more reviews. You have perhaps the most interesting, practical, and helpful product. But it’s still essential to ensure that it gets to people’s ears. Not only will people stumble upon your product, but the idea is also for you to give some nudge to boost sales. You can use social media platforms, create Amazon PPC and promotions for your product.
- Build a Mailing List and Ask Customers for Feedback
One easy way to boost your product reviews is to send an after-sales email. It’s wonderful to send emails asking your clients to write you reviews. After time has passed by after an order has been placed, avoid sounding direct, annoying, or aggressive in your emails.
- Using a Keyword Search Tool
These days people don’t shortlist keywords for their Amazon products using Excel spreadsheets or pen and paper; instead, you can use the Amazon research tool, which enables you to track performance and shortlist relevant Amazon keywords.
- Using social media
Social media can boost the number of client reviews. For instance, you can regularly send email campaigns to supporters and fans on Facebook or Twitter to write about their reviews and experiences.
- Using Amazon Review Services
The battle for early reviews on new products is a challenge for Amazon sellers. If new products have no revisions, the likelihood that customers will buy the item is much lower. The Amazon Early Reviewer and Amazon Vine programs are product review programs built and maintained by Amazon.
The main attraction of the Amazon Vine program is because it’s a quick method of adding product reviews to the list. Many companies choose to join Amazon Vine shortly before a new product is launched. By the time the item is available for customers to purchase, product reviews will already be listed.
Conclusion: Are you ready for both negative and positive feedback on Amazon?
Successful people accept all kinds of comments, positive and negative. The simple feedback process is part of their success. You need to know how to use negative Amazon reviews to improve your product to get the most out of reviews.
Review tracking is just as important as reviewing. Suppose you stay alert to negative reviews and ratings of your Amazon product. In that case, you can resolve the problem faster and increase your response time to customer complaints to better determine customer problems. You can also customize the range of classification warnings.