An inside look at the agents and managers competing to sign TikTok’s biggest stars
Thomas Petrou/UTA
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TikTok is still a relative newcomer to the social-media world, but it’s quickly grown into one of the most popular video apps among creators.
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As its stars have built massive followings, talent managers and agents from both upstart companies and legacy Hollywood talent firms are racing to sign the next generation of digital stars.
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Business Insider looked into how different talent firms are approaching the app, and built an exclusive interactive database with 95 of the top managers and agents nabbing these creators.
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As TikTok stars build large and loyal followings on the short-form video app, a slew of talent managers and agents from both upstart companies and legacy Hollywood talent firms are racing to sign them as clients.
The opportunity is clear for industry insiders.
TikTok trends are spilling over onto Instagram, YouTube, and TV shows
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