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As head of small business growth philanthropy at Wells Fargo, Jenny Flores is a champion of women-owned businesses in the US. She talked to Entrepreneur about future business opportunities for entrepreneurs, and two recent programs she’s launched in the support of women-owned businesses.
What are the biggest opportunities you see for small businesses?
Often the biggest opportunities for small businesses are also the greatest challenges. Take the labor shortage right now. Businesses that can offer innovative staffing solutions, help implement digital strategies and help manage customer relationships have a wide-open playing field right now. Entrepreneurs are really good at seeing gaps and creating solutions. Taking this moment in time to clarify your value proposition and pressure test with your customers if it needs to adapt or change is also a big opportunity for small businesses during this economic downturn.