management

Crisis Management Can Sharpen Your Decision Making

The Covid-19 pandemic stoked crisis management challenges for businesses, but opportunities also emerged.




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“The greater and more disruptive the crisis, the greater the opportunities,” said Scott Galloway,  author of “Post Corona: From Crisis to Opportunity.”

A serial entrepreneur who founded nine firms including consulting firm L2, Galloway is also a professor at New York University’s Stern School of Business.

Galloway emphasizes it’s essential to understand where a company is on the strategic spectrum of the pandemic. “The right moves for the biggest elephant in the herd are not the smart play for a sickly gazelle,” he said. Which sector a business is in is a factor, too. Some sectors are thriving, others are maintaining or struggling.

Focus your time and money on crisis management concepts now. And your efforts will serve you in the post-pandemic world.

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