LinkedIn, the business social network, will look more and more like Facebook.
LinkedIn, which has 700 million members, redesigned its website, introducing “Stories,” ephemeral posts first popularized by Snapchat, then exploited by Facebook and its Instagram. The changes rolled out Thursday.
LinkedIn, which once was a place where people posted their resumes and looked for connections, has evolved into a more robust social network of people who use it for more than job seeking, according to the company.
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“We’re seeing people share more and comment more,” says Kiran Prasad, LinkedIn vice president of product, as users seek “a stronger sense of community on the platform.” He calls the evolution