“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
I’ve embedded that Maya Angelou quote in my business email signature line. It reminds me that making the customer feel valued should be at the heart of every customer interaction. That includes those difficult moments when the product or service wasn’t exactly what they expected.
Concentrating on the customer journey and customer satisfaction rather than the sale drives loyalty. Having a customer-centric focus is the first step to creating those positive interactions.
Overview: What is customer interaction?
Customer interaction is the dialogue that occurs between a business and a client. Before the internet exploded, in-person sales visits and phone calls were the primary methods of connecting with customers.
Today, opportunities for customer interaction are limitless. Here are a few examples:
- Highlighting a customer on social media.
- Responding to