Skip to content
  • Wed. Sep 27th, 2023
spacecon
  • Business Opportunities
  • Business & Finance
  • Business Strategy
  • Business News
  • Business
  • Finance
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
Business News

What killed it after just a month?

ByDorothea

Apr 22, 2022

That was fast.

CNN+, the online streaming service that debuted March 29, is dead, or at least dying: It will shut down for good April 30.

Boy, did Chris Wallace back the wrong horse.

As in any implosion, there is a host of factors behind it, but the biggest is Discovery’s acquisition of WarnerMedia, CNN’s parent company. The merger became official April 8; the new company, Warner Bros. Discovery, wasted no time cleaning house.

Chris Licht, the incoming chairman and CEO of CNN Worldwide, said in a statement Thursday the decision was made “to cease operations of CNN+ and focus our investment on CNN’s core news-gathering operations and in further building CNN Digital.”

More:CNN+ is shutting down, just three weeks after the newest streaming service’s launch

“This is not a decision about quality; we appreciate all of the work, ambition and creativity that went into building CNN+, an organization with terrific talent and compelling programming,” Licht said. “But our customers and CNN will be best served with a simpler streaming choice.”

Translation, for those who don’t speak corporate: Customers don’t need it, don’t want it and aren’t going to pay for it. Some programming may find its way to a single-destination streaming service that will combine Discovery+ and HBO Max. 

Turns out it wasn’t the best idea to launch a high-profile, expensive venture just as the new bosses who had no input into it are on their way into town. You don’t paint the walls purple and pink right before someone new is about to move in.

Early review:Watching CNN+’s first day: ‘So what are we doing here?’ (Hint: Talking about Will Smith)

What did CNN+ lack? Must-see content

In the run-up to the launch of CNN+, its leaders stressed that the service was not meant to be instead of, but in addition to, CNN. So much so that a live feed of CNN wasn’t part of it, even during breaking news stories, thanks to the network’s agreement with cable systems.

That was its biggest shortcoming. If you call something CNN, users expect to find news as it happens, no matter what platform they watch on.

CNN+, the network's streaming service, launched Tuesday, March 29, 2022.

There were some intriguing elements to CNN+: a massive library of shows, such as every episode of “Anthony Bourdain: Parts Unknown” or selected Larry King interviews. CNN anchor Jake Tapper had a book club; former Phoenix Sun Rex Chapman had an interview show.

All of that could live happily on CNN.com, and may have to. There was no must-see show or feature that would make people drop what they were doing and watch, live or otherwise. There just wasn’t much buzz.

Kris Pickel has left Arizona’s Family TV stations: ‘A brutal part of the business’

Chris Wallace was the highest-profile anchor lured to CNN+, which is shutting down after one month of operations.

What’s next for Chris Wallace?

The big name was Wallace. In a surprise move in December, he left Fox News for CNN+ and was critical of his former network in interviews.

Rumors floated that he wasn’t happy with the number of subscribers CNN+ had garnered – about 100,000, according to some reports – and he wanted his own show on CNN proper.

Now’s his chance.

What becomes of Wallace? The vacated Chris Cuomo slot on weeknights might make the most sense for him. He was the subject of much discussion on social media after the CNN+ announcement.

Fox News fans will be gleeful, but this wasn’t a political decision

Fox News viewers who said Wallace wasn’t conservative enough because he dared to ask Donald Trump tough questions or didn’t toe the MAGA line must be gleeful.

Wallace isn’t perfect, but he differs from hosts such as Tucker Carlson and Sean Hannity in that he traffics in actual journalism, which does not require blind loyalty to anyone or anything. In fact, it rejects it.

There’s bound to be similar crowing among the right-wing crowd that no one wanted to pay extra to watch the woke mob destroy their version of America (or whatever the MAGA company line is these days), if they wouldn’t watch regular CNN for free in the first place.

Maybe. But there’s something telling in a statement from J.B. Perrette, the Warner Bros. Discovery International CEO and president of global streaming and interactive entertainment.

“Consumers are at the center of our strategy,” Perrette said.

That strategy is to make the most money possible. No one starts any business to go broke, including the news media. When officials toss around words such as “consumers” instead of “viewers” or “readers,” they make it clear that the bottom line is the bottom line.

The death of CNN+ wasn’t about bad journalism or bad politics.

It was bad business.

Post navigation

Tariff Plan For A Pill “gadget” Lifecell
Hello world!

By Dorothea

Related Post

Business News

Women – How To Shatter The Glass Ceiling

Sep 26, 2023 Dorothea
Business News

Review of Takeoff Software for Estimating Construction

Sep 20, 2023 Dorothea
Business News

Consideration When Choosing Construction Companies

Sep 7, 2023 Dorothea
September 2023
M T W T F S S
 123
45678910
11121314151617
18192021222324
252627282930  
« Aug    
Archives
Recent Posts
  • Importance of Employee Branding in the Modern Corporate World and Its Implementation in UAE
  • N-Hance Franchise Review
  • Women – How To Shatter The Glass Ceiling
  • Advantages of BAPI in SAP
  • Corporate Social Responsibility and HR Implications
Intellifluence Trusted Blogger
BL
Tags
advertising Automotive begin business businesses company computer concepts coverage create definition engine enterprise entrepreneurs Fashion Finance Financial finest fitness Growth guide health house ideas improvement information insurance leisure market marketing means online Opportunities Opportunity optimization personal Program search Small start technology their travel website works
getlinko

scorpion exterminator las vegas 

Related Article

Business & Finance

Importance of Employee Branding in the Modern Corporate World and Its Implementation in UAE

September 27, 2023 Dorothea
Business Strategy

N-Hance Franchise Review

September 26, 2023 Dorothea
Business News

Women – How To Shatter The Glass Ceiling

September 26, 2023 Dorothea
Business

Advantages of BAPI in SAP

September 25, 2023 Dorothea
spacecon

Proudly powered by WordPress | Theme: Newsup by Themeansar.

  • Home
  • About Us
  • Advertise Here
  • Contact Us
  • Privacy Policy
  • Sitemap

WhatsApp us